SolarWinds · GITEX 2026
SolarWinds · GITEX 2026
A journey-based out-of-home plan that puts SolarWinds in front of enterprise technology buyers at the airport, on the metro and across Expo City, before they ever reach the exhibition hall.
Five days, one venue. The Scale Summit at Dubai World Trade Centre on 07 December, then Expo City Dubai from 08 to 11 December.
Inside the halls, every competitor shouts at the same volume. Outside them, SolarWinds holds that audience alone: at passport control, on the metro concourse, on the walk between hall clusters.
So the objective is not presence. Presence is what the stand buys. The objective is to arrive in the conversation already recognised.
GITEX concentrates the exact buyers SolarWinds sells to. A journey-based plan reaches them with intent, while they are still moving, still receptive, and before booth overload sets in.
Enterprise strategy and platform direction.
Architecture, build vs buy, product roadmap.
Observability, resilience, performance.
Vendor evaluation and contract owners.
Modernisation programmes and budgets.
Regional resellers and integrators.
Reach them upstream, before they enter the hall, so SolarWinds is already familiar at the point of conversation.
Each touchpoint does a different job. Together they build familiarity across the whole visitor journey, so booth conversations start with recognition instead of introduction.
Capture senior travellers and visitors before competitor messaging dominates the hall floor.
Mass impressions at the metro and the outdoor network create unmissable arrival presence.
Repeated exposure across journey touchpoints lifts recall at the moment sales conversations begin.
A single connected layer of 186 screens that supports the booth investment with upstream visibility.
Every asset below is live, bookable inventory in the GITEX corridor, sequenced in the order a visitor actually encounters it.
Please note: all visuals in this section are illustrative mockups. The SolarWinds branding has been placed onto photographs of the actual sites so you can picture how the brand would look in each location. They are not live bookings or published creative.
2.92M monthly impressions
The first business touchpoint in Dubai. Delegates flying in for GITEX clear passport control before they see a single competitor message: a captive, unhurried window with senior international travellers.
Strategic role: top-of-funnel prestige. Builds international executive exposure and sets the tone before city movement begins.
Route 2020 was built for this venue. Almost every GITEX visitor arriving by rail passes through this one station, twice a day, for the full run of the show.
At 134 screens across all four zones, SolarWinds is not present at the station. SolarWinds is the station.
Strategic role: scale and frequency. An 8-second spot on a one-minute loop repeats inside a single walk from gateline to platform.
Station forecourt
The hand-off moment. Large-format digital totems sit on the walk-out from the station with the Dubai Exhibition Centre directly behind them. It is the last brand impression before a visitor is inside GITEX, and the natural place for the booth call-to-action.
17 screens
First-impression dominance as visitors enter Expo City. A full-width horizontal LED runs the length of the arrival canopy, so the brand is read before a single hall is in sight. This is the layer that sets the tone for everything that follows.
14 screens
The central pedestrian hub between hall clusters, with stacked totem columns on the Expo City towers framing the Al Wasl Dome approach. Everyone crossing from one hall group to another passes through here, which makes it the highest-repetition outdoor zone on the site.
11 screens
A high-footfall corridor used for breaks and informal meetings between sessions, and it keeps working after the halls close. Dwell time here is longer and unhurried, which makes it the best zone for a message that needs more than a glance.
7 screens
Last-mile reinforcement immediately before the key hall entries. This is the closest screen to the moment of decision: the right place for the booth number and nothing else.
Multi-format variety supports recall and gives directional reinforcement toward the SolarWinds booth.
Four sequential exposures, from landing to stand. No gap in the chain, and no reliance on a single format doing all the work.
Each exposure is placed where the previous one leaves off, so frequency accumulates along one route instead of being spread thin across the city.
Passport control at Terminal 3. Captive, senior, and entirely competitor-free.
Route 2020 into Expo City. Highest-volume, highest-frequency layer in the plan.
Entrance gate, Al Wasl, Jubilee Park, Sustainability. Directional reinforcement.
The visitor arrives already familiar. The sales conversation starts one step ahead.
A full-journey package combining airport arrivals, Expo City Metro Station and the Expo City outdoor digital network, maximising visibility across the complete GITEX visitor path.
or email mark.dolan@ooh.ae
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